How Outsourcing Telemarketing Services Can Benefit a Business ...

Outsourcing telemarketing services can help the organization increase their existing customer base. An outsourcing service is an external company that performs various business processes for the client company. One of these business process outsourcing or BPO service is telemarketing. Before hiring a call center, the company must decide what telemarketing functions to outsource. For instance, complete sales, set appointments or merely transfer the call to you.

There are generally two types of telemarketing functions that the BPO service can provide: inbound telemarketing and outbound telemarketing. Inbound telemarketing service is when the customer calls the company?s hotline. The call will be routed to the outsourced telemarketer who will try to take orders from the customer or answer his queries about the product or service.

Outbound telemarketing is a function that requires outsourced telemarketers to do cold calling. The aim is to promote the company?s products or services. It is also done to be able to set appointments with the client that the company sales team can follow-up.

Other outbound telemarketing functions include survey taking, lead generation and lead qualification. The business must provide the call center a list of clients that they want to be called. If the company does not have an existing client list then he can buy them from other companies that can offer list of the target market.

Benefits of Telemarketing Services Outsourcing

There are numerous benefits associated with hiring a call center to do the telemarketing job. One is it helps the company save money on hiring additional personnel and acquiring costly call center equipment. The company just pays the call center rate on a particular campaign. Once the telemarketing campaign is over, there is no need to pay monthly salary to the outsourcing firm.

Another benefit of outsourcing telemarketing is the company can implement marketing campaigns quickly. Hiring employees, training them and setting up new equipment can take a lot of time. Outsourcing telemarketing services already have existing trained employees who can immediately start on your telemarketing campaigns.

Time is an important commodity in business. Lost time means lost income. The longer it takes to start the campaign, the more money and customer you lose. This is why outsourcing services are very helpful because they ensure that no precious time is lost.

Call centers are available 24/7. Employees on a call center work in shifts even on weekends. This allows the company to get customers round-the-clock in all parts of the globe. In-house telemarketing staffs work in a limited 8 to 5 schedule. This also limits the sales potentials of the company.

And lastly, telemarketing services outsourcing can help increase sales. The more prospective customers they can contact, the more chances of clinching a sale or at least, getting an appointment. With professional call center agents working round the clock, it will not be surprising to see a huge spike in the company?s income.

Source: http://aifsexpo.com/?p=282

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